Online Shopping: A Craze Among the Masses (but with what effect?)

by Ron Hjertstedt | Feb 10, 2022 | News Flash!, Student Corner

Shop­ping has always been an activ­ity in which cus­tomers browse the shelves for avail­able goods or ser­vices at various phys­i­cal retail outlets — actual shops.  Since the begin­ning of known history, humans have directly exchanged goods and ser­vices with one another in a system of trading (barter — this service or product for that service or product).  As civ­i­liza­tions grew, the system of barter was replaced with retail trade involv­ing coinage.  Money.  That is the system in which we have been famil­iar for the last few cen­turies — the system of our parents and grand­par­ents, includ­ing most of our lives.

However, cus­tomers now can simply access the “mar­ket­place” via the inter­net by using their com­put­ers or smart­phones.  No need for our phys­i­cal pres­ence, phys­i­cal prod­ucts to be seen and touched, or travel outside the home.  This new form of market is the emerg­ing mode of busi­ness known as e‑business.  It has been active in “devel­oped” coun­tries for decades, but it is now oper­at­ing in full force in India, and there are def­i­nitely serious effects on our way of life and the land­scape of phys­i­cal shops that fam­i­lies have spent decades invest­ing them­selves in.

In the present-day context, learn­ing and ana­lyz­ing con­sumer behav­ior is extremely vital for the success of a busi­ness.  The fun­da­men­tal issue which arises in front of a con­sumer when he/she embarks on a shop­ping endeavor is now, which mode of shop­ping should they choose to satisfy their own needs.  Should they pur­chase online or offline?  Go to a tra­di­tional mar­ket­place or a virtual one?  Who will they reward with their pur­chase:  The actual shop-owner in their town, or an unseen, virtual one that they don’t know?

The ques­tion facing us is whether or not online shop­ping is better than offline.  Who should we reward with our pur­chase?  What kind of ripple effects happen to our phys­i­cal town and local stores when we make our pur­chased online from far-off vendors?  How are we hurting our local economy, and there­fore ourselves?

The online shop­ping indus­try has flared up to a point where people prefer to shop online due to ease of pur­chase, con­ve­nience, variety of prod­ucts, and tech savvy con­sumers able to effec­tively surf the net for exactly what they want.  People can shop 24/7 from wher­ever they want, and the world is at their fin­ger­tips.  There is no hustle and bustle, no rushing, no crowded shops.

But, the fact is that our online habits of pur­chas­ing goods is affect­ing our local busi­ness-owners, our towns, our way of living.  Or is it?

The tra­di­tional way of offline is still con­sid­ered best by many.  People want to phys­i­cally check the prod­ucts and have face-to-face com­mu­ni­ca­tion (bar­gain­ing, etc.).  It is also rel­a­tively easier to return prod­ucts in person than online.  If we have product com­pli­ca­tions after an online shop­ping expe­ri­ence, we face more prob­lems when trying to nego­ti­ate or return the product.  There are also higher chances of ship­ping issues, pack­ag­ing prob­lems, mis­han­dling by the deliv­ery company, and risk of fraud if we enter the wrong website marketplace.

The inter­net was opened to the public in 1991, and soon after­wards online shop­ping became pos­si­ble.  Since that time, the online shop­ping expe­ri­ence has become much smoother and enjoy­able for the con­sumer.  People have become less skep­ti­cal of online shop­ping over the years.

In con­clu­sion, it is the opinion of our student edi­to­r­ial group that BOTH tra­di­tional and online shop­ping are impor­tant to us.  Despite the rapid growth of online sales in India, and the pro­jected expo­nen­tial growth of that indus­try, the major­ity of con­sumers in India still prefer tra­di­tional shop­ping — espe­cially since a huge portion of Indians don’t hav access to online shop­ping methods, nor the where­withal to under­stand how to nav­i­gate the inter­net shop­ping expe­ri­ence.   People want to see the shop-owner and touch and try on the product in real time.

Both online and offline expe­ri­ences have their good and bad points, prob­lems and ben­e­fits.  There is a trust issue for us when dealing with money online.  However, the allure of a better product assort­ment and easy shop­ping expe­ri­ence is a benefit for the online pro­po­nents.  There are serious respon­si­bil­i­ties we have of taking care of our towns and local shop­ping centers by con­tin­u­ing to shop offline so that we reward our local vendors and their fam­i­lies — making our towns strong.  Also, ques­tions of what is better for the envi­ron­ment — offline or online?

In any event, how we spend our money is extremely impor­tant.  Every rupee we spend is a reward to someone for some­thing.  We need to take many issues into account when we buy some­thing either online or offline.  Time marches on, and we have to adjust to moder­nity and yet remain true to our values.

“Where Women are Respected, There Angels Will Reside”

by Ron Hjertstedt | Jan 13, 2022 | News Flash!, Student Corner

Finally, More Females than Males in India

A recent census shows that there are remarkably more females than males in India for the first time in over one thousand years!

One of the most impor­tant struc­tural aspects of a society is the rel­a­tive number of males and females who compose it.  Accord­ing to the Fish­er’s Prin­ci­ple, gender ratio is defined as the pro­por­tion of females rel­a­tive to one thou­sand males in a pop­u­la­tion.  In India, we are now seeing, for the first time since the onset of modern record-keeping, the gender ratio as tipped in favor of females.  Now, for the first time since the Vedic Period, over 1,000 years ago, for every 1,000 males, there are 1,020 females accord­ing to the National Family Health Survey‑5.

During the Vedic Period in India (1,500 BCE — 50 BCE), women enjoyed absolute eco­nomic and soci­etal status, and equal­ity and freedom (although it wasn’t perfect as a boy-child was still pre­ferred over a girl-child).  The Vedic Period is known as the “Golden Age” for women in India.  That era was char­ac­ter­ized by the absence of the purdah system (the prac­tice of keeping men and women sep­a­rate), no dis­crim­i­na­tion for edu­ca­tional oppor­tu­ni­ties between the genders, equal rights in selec­tion of part­ners, polygamy being rare, and widows being able to marry again.

In the post-Vedic period, the status of women fell:   women suf­fered many set­backs when various restric­tions were put on women’s rights and priv­i­leges.  It became increas­ingly unten­able to birth a girl-child instead of a boy-child.  Edu­ca­tion, which had been an accepted norm for women, was neglected, and later on, girls were totally denied access to edu­ca­tion.  The Medieval Period was the darkest era in the history of India for women.  The status of women in society further dete­ri­o­rated when  child mar­riage, a ban on re-mar­riage for widows, the purdah system, polygamy, Jauhar, and sati Pratha (throw­ing women onto her her hus­band’s funeral pyre) became a regular part of cul­tural life.

A gender ratio which is not in favor of women is a dan­ger­ous sign for any society because it indi­cates a high female fetal mor­tal­ity rate, selec­tive abor­tions, and excess female deaths.  India is a patri­ar­chal society where there is active gender selec­tion by parents, which means that many girls are killed before they are even born.  Parents expect sons, not daugh­ters, to provide finan­cial and emo­tional care, espe­cially in their old age:  Sons add to family wealth and prop­erty while daugh­ters drain it through dowries; sons con­tinue the family lineage while daugh­ters are married away to another house­hold.  People often have a belief that a girl is a lia­bil­ity while a boy is an asset.  Misuse of advanced parental diag­nos­tic tech­niques (sono­grams) has led to gender selec­tion with the wide­spread ter­mi­na­tion of female fetuses which con­tributes to a rapidly declin­ing girl-to-boy ratio.

In recent years, India has enacted several gov­ern­ment ini­tia­tives (see adden­dum below) to address these impor­tant issues in order to begin the process of cre­at­ing a more opti­mistic future for females in India from birth through­out all of life by pro­tect­ing them more holis­ti­cally and fully.

The status of women improved during the wave of fem­i­nism in India in the last few decades.  The Fem­i­nist Move­ment (also known as the Women’s Lib­er­a­tion Move­ment) refers to a series of polit­i­cal cam­paigns that aim to define and estab­lish the polit­i­cal, eco­nomic, per­sonal, and social equal­ity between the sexes.  The focus was on insti­tu­tional reforms which resulted in reduced gender dis­crim­i­na­tion, giving women access to male-dom­i­nated spaces, and pro­mot­ing equal­ity.  However, despite all of that, evils such as domes­tic vio­lence, female infan­ti­cide, sexual abuse, and abor­tions for gender selec­tion still exist in our society and must be addressed openly with mean­ing­ful reforms taking place.

Despite the con­tin­ued issues of gender inequal­ity, good news is indeed good news, and we should discuss it and cel­e­brate it.  The ratio of females to males in India has indeed equal­ized for the first time in over a thou­sand years.  Our country is finally begin­ning to appre­ci­ate the deep value that females bring to the table to make India a world leader.  The impor­tance of pro­tect­ing the equal rights, safety, and health and welfare for females of all ages is a foun­da­tional aspect upon which we can build a modern culture and be a world leader.

This turn of events is largely due to the increas­ing life-expectancy of females as well as the changes that have been made in the public con­scious­ness as well as the various gov­ern­ment ini­tia­tives.  Although safe spaces for open con­ver­sa­tions are hap­pen­ing on an increas­ing basis, we still need to make con­stant assur­ances that we will acknowl­edge the dignity of women.  Laws that protect women are on the books, but they need to be enforced, and perhaps we need even more laws to ensure that the life of all females is pro­tected and safe from inequal­ity, dis­crim­i­na­tion, child mar­riage, abor­tion, vio­lence, rape, beat­ings, verbal abuse, muti­la­tion, torture, “honor” killings, and trafficking.

Gender equal­ity must be dis­cussed, encour­aged openly, and pro­tected in our country in order for us to become the world leader that India is capable of.

Thus, it is imper­a­tive to put even more focus on improv­ing the exist­ing poli­cies, laws, and pro­grams to ensure the sur­vival and utter respect for all females in Indian society.  We must con­tinue to protect females from harm and dis­re­spect.  We must build upon these ideas and not slide back­wards once again.

“Yatıra nariyasthu puly­athe reman­the ththra devethha”:  The meaning of this San­skrit sloka is “Where women are respected, there angels will reside”.

* Gov­ern­ment Initiatives

1.  Beti Bachao Beti Padhao (BBBP) aims to gen­er­ate aware­ness and ensure pro­tec­tion, sur­vival, and edu­ca­tion for the girl-child.
2. Working Women Hostel (WWH) pro­motes the avail­abil­ity of reli­able accom­mo­da­tion and ensures the safety and secu­rity for women.
3. Balika Sam­ridhi Yojana (BSY) focuses on helping girls and moti­vat­ing them to take up income-gen­er­at­ing activ­i­ties for their own welfare.
4. Sukanya Sam­ridhi Yojana focuses on secur­ing a daz­zling future for the females.
5. Women’s Helpline Scheme focuses on pro­vid­ing 24-hour emer­gency response to women affected by violence.

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The Satya Niketan Higher Sec­ondary School Student Lead­er­ship Website Edi­to­r­ial Team